Griffith University is enhancing its design presence at the Queensland College of Art (QCA) by redeveloping the S03 Building at the South Bank campus. The new space will house QCA's first Applied Design lab, focused on co-design, research, and development for its internal and external stakeholders by providing a space for hands on involvement in tomorrow’s design decisions. The Inclusive Futures Design Lab (IF DESIGN LAB), supporting the Inclusive Futures initiative, required a complete brand and style guide, along with a promotional poster for it's brand & hype campaign prior to opening that aligned with the new space's intentions.